Agenda
Monday, April 27th
11:00 AM - 11:30 AM | Can AI Crack the Campaign? A Live Creative Experiment
A live, high-energy session where award-winning creatives use AI tools to reimagine a classic brief revealing both the power and limits of AI-driven creativity.
Toygar Bazarkaya, Chief Creative Officer, RECE
Vineet Mehra, Chief Growth and Marketing Officer, Chime
2:30 PM - 3:00 PM | Under the Hood of Enterprise AI Agents
Go beyond the hype and explore how enterprises are actually building and deploying AI agents. Learn the architectural, operational, and strategic shifts every marketer, agency, and tech company should be preparing for.
Amit Shah, Co-Founder, AI Trailblazers
3:15 PM - 3:45 PM | Winning in the AEO Era
Answer Engine Optimization is redefining how brands are discovered. Hear from the practitioners and pioneers who understand the algorithms, strategies, and signals shaping visibility in the AI search era.
Hilary Batsel, VP Marketing, LinkedIn
Kirthiga Reddy, Chief Executive Officer, OptimizeGEO
Pete Blackshaw, Co-Founder and Chief Executive Officer, BrandRank.AI
Tuesday, April 28
9:30 AM - 10:00 AM | Leading AI Transformation in a Regulated World: A Fireside Chat with Gail Horwood
What does it take to reinvent marketing inside one of the world’s most regulated industries? In this fireside chat, Gail Horwood, Chief Marketing and Customer Experience Officer at Novartis, will share how she is leading portfolio-wide marketing transformation while helping her teams adapt to new ways of working with AI. From answer engine optimization and capability building to rethinking how internal teams and agency partners work together, this conversation will explore how modern marketing leaders can drive change with rigor, creativity, and confidence, even when the stakes are high.
Gail Horwood, Chief Marketing Officer, Novartis
Shiv Singh, Co-Founder, AI Trailblazers
10:15 AM - 10:45 AM | Putting the Intelligence Back in AI
Most brands have deployed AI. Few have built the foundation that makes it work. As investment in AI accelerates, the gap between organizations that see real returns and those that don't comes down to what's underneath the technology: the structural building blocks of data, workflow, governance, and human judgment that determine whether AI delivers content that actually performs. This session maps the critical layers that separate AI investment from AI impact, and shows what it looks like when intelligence is genuinely built in from the start.
Andrew Swinand, Chief Executive Officer, Inspired Thinking Group
2:20 PM - 2:50 PM | Banking on Synthetic Personas
How one bank is pioneering the use of AI-generated synthetic personas to test ideas, simulate customer behavior, and accelerate more intelligent marketing and personalization efforts.
Michael Lacorazza, Chief Marketing Officer, US Bank
Shiv Singh, Co-Founder, AI Trailblazers
3:05 PM - 3:35 PM | The End of Static Reporting: How AI Is Rewiring Marketing Intelligence
Marketing teams are reaching the limits of dashboards, fragmented reporting, and backward-looking analysis. The future belongs to organizations that can turn data into live intelligence: systems that do not just describe what happened, but continuously surface what matters, recommend what to do next, and help teams act in real time. In this session, leaders from Transparent Partners and Kana will show what that future looks like in practice.
Aaron Fetters, Chief Executive Officer, Transparent Partners
Padma Hari, Chief Digital Officer, Nestlé Purina North America
Vivek Vaidya, Chief Technology Officer, Kana
Wednesday, April 29
11:25 AM - 11:55 AM | Rewiring Marketing for AI: Inside Qualcomm’s Operating Model Shift
Most companies are layering AI onto old workflows. Qualcomm is taking a bigger step, reshaping marketing around it. In this session, Don McGuire will share how his team is using WRITER to rethink content, workflows, talent, and operating models, and what it really takes to move from AI experimentation to meaningful organizational change.
Don McGuire, Chief Marketing Officer, Qualcomm
Greg Kahn, Co-Founder, AI Trailblazers
12:00 PM - 12:30 PM | Marketing's Next Advantage: Building AI With Memory
Most marketing organizations have plenty of data but very little usable memory. The missing layer is context: the decisions, tradeoffs, judgments, and lessons that explain what happened and why. Without it, AI can accelerate output but not improve decision quality. This session explores why the memory layer is becoming critical marketing infrastructure, what it means for brand consistency, speed, and organizational learning, and which solution providers are best positioned to help build it.
Shiv Singh, Co-Founder, AI Trailblazers
1:45 PM - 2:15 PM | Advertising in the Age of AI
What makes the agency of the future and how does it serve its clients differently?
Bob Lord, President, Horizon Media
David Steinberg, CEO, Zeta Interactive
Puru Patnekar, Group Vice President - Marketing Strategy & Performance Media, Charter Communications
2:20 PM - 2:50 PM | From Brand to Demand: Rewiring Modern Marketing for the AI Era
What does it take to build a marketing engine that connects brand, customer experience, data, and revenue in one system? In this session, Lynn Teo, a 3x CMO with background in digital transformation and user experience, will share lessons from leading transformation across global brands and complex enterprises. Drawing on her experience building full-funnel, data-led growth strategies and future-ready marketing ecosystems, Lynn will explore how marketing leaders can modernize the way their organizations work, break down silos, and create smarter, more connected experiences that drive measurable business impact.
Lynn Teo, 3x CMO with background in digital transformation and user experience, IAA (International Advertising Association)
Amit Shah, Co-founder, AI Trailblazers
Featured Speakers
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